For years, Matomo has been the go-to, open-source alternative for businesses looking to move away from Google Analytics. It’s privacy-friendly and gives you full control over your data.

But it comes with a cost....

Companies face complex technical setups, and tech teams often find themselves lost in outdated documentation and bloated legacy code. Modern developers want lightweight, AI-driven tools, while businesses seek privacy-first solutions that don’t add unnecessary burden to their tech teams.

That’s where Litlyx comes in... a modern, lightweight, AI-powered web analytics solution built for speed. Get set up and running in less than 30 seconds.

So how does it compare to Matomo? Let’s break it down.

1. Privacy & Compliance

Privacy isn’t just a nice-to-have anymore… it’s a requirement.

Matomo: Provides a self-hosted option, but still relies on cookies by default. GDPR compliance requires extra setup.

Litlyx: Fully cookie-free and privacy-first by design. No extra configurations, no compliance headaches.

2. Ease of Setup & User Experience

Matomo feels old and complex to setup, and his learning curve is really steep.

Matomo: Self-hosting requires manual installation and server setup. Hosted version costs extra (a lot of extra money).

Litlyx: One-click installation, tracking in under 30 seconds, and an intuitive dashboard focused on what matters. (cost-effectively)

3. Performance & Website Speed

Matomo: Heavy tracking scripts can slow down websites, especially on high-traffic sites.

Litlyx: Ultra-lightweight tracking script with zero impact on Core Web Vitals or SEO.

4. Real-Time Analytics & AI-Powered Insights

Matomo: Offers real-time analytics but requires manual configuration for live insights.

Litlyx: Instant real-time updates with Lit, an AI-powered assistant that generates reports on demand.

5. Customization & Data Ownership

Matomo: Custom reports require manual setup. Self-hosting means handling maintenance and security.

Litlyx: Pre-built reports, one-click exports, and full data ownership without the complexity of self-hosting.

6. Pricing & Scalability

Matomo: Self-hosted version is free but incurs server costs. Cloud-hosted version starts at €19/month, with extra fees for advanced features.

Litlyx:

• 🆓 Hobby Plan: Free forever. Track up to 5,000 visits/events per month.
• ✅ Pro Plan: €4.99/month – Affordable, full-featured analytics.
• 🦄 Scaling Pro Plan: €39/month – Scale up to 1 million visits/events per month.

So... to conclude...

If you want an analytics solution that’s privacy-first, AI-powered, and fully customizable, Litlyx is the clear winner.

Unlike Matomo, Litlyx is effortless to set up, with instant AI-driven insights, simple custom event tracking, and full data ownership. No steep learning curves, no hidden costs—just powerful, intuitive analytics for modern businesses.