For years, Google Analytics has been the default choice for tracking website data. Everyone used it. Everyone dealt with its complexity.

But times are changing.

Privacy regulations are tightening, businesses want clearer insights without the clutter, and developers are tired of wrestling with an outdated, bloated tool.

That’s where Litlyx comes in… a fresh take on web analytics that’s simple, privacy-first, and built for the modern web.

So how does it stack up against Google Analytics? Let’s break it down.

1. Privacy & Compliance

Privacy isn’t just a feature anymore… it’s a requirement.

Google Analytics: Built on cookies, tracking scripts, and legal headaches. You need explicit user consent, deal with GDPR/CCPA complexities, and your data? It’s getting shared with Google.

Litlyx: No cookies. No invasive tracking. No annoying pop-ups. Just clean, compliant analytics that keep your data 100% yours.

Privacy-first isn’t optional anymore. With Litlyx, compliance is effortless… so you can focus on insights, not legal disclaimers.

2. Ease of Setup & User Experience

Google Analytics feels like setting up an entire IT infrastructure just to track some page views:

• Add tracking codes (heavy and bloated).
• Configure the right codes in the right places (reading the docs...).
• Endless reading docs. (Yup... again)
• Spend hours figuring out if you missed a configuration (because your UI doesn’t show page visits!)
• Somebody says events? (Good luck setting them up!)
• Somebody says third-party library handled by a missing dev? (Hope you like debugging legacy code...)

And even then, the UI? Damn... Overwhelming.

Litlyx: One-click install. Up and running in less than 30 seconds. A clean, intuitive dashboard that shows only what matters made with latest development standard for both design and development.

Complexity kills productivity. Litlyx gives you the data you need without the headache.

3. Real-Time Analytics & AI-Powered Insights

Data is only useful if you can act on it now. But with Google Analytics, you’re often stuck waiting hours… sometimes even a full day.

Litlyx:

• ✅ Real-time analytics → see changes as they happen, no waiting.
• ✅ AI-powered assistant (Lit) → just ask a question, and it generates insights and custom charts instantly.

Instant data. Smart insights. No delays.

4. Customization & Data Ownership

Google Analytics: You don’t really own your data… Google does. Extracting raw data requires technical workarounds and money.

Litlyx:

• ✅ Your data, your rules. No selling of data behind your back.
• ✅ Easy exports: downloadable CSV or connect directly to APIs.

True ownership means full control. With Litlyx, your data stays yours.

5. Performance & Impact on Website Speed

Speed matters. A slow website hurts SEO and kills conversions.

Google Analytics: Heavy scripts, tracking bloat, impacts Core Web Vitals.

Litlyx:

• ⚡️ Lightweight tracking script… minimal impact, maximum speed.
• ⚡️ Zero performance overhead… your site stays fast.

Faster load times mean better SEO, higher engagement, and happier users.

6. Pricing & Scalability

Google Analytics might be "free," but enterprise features? $150,000+ per year.

Litlyx:

• 🆓 Hobby Plan: Free forever. No credit card required. Up to 5,000 events/visits per month.
• ✅ Pro Plan: €4.99/month – Affordable and valuable analytics.
• 🦄 Scaling Pro Plan: €39/month – Scale up to 1 Million visits/events per month.

Simple, transparent pricing that grows with your business.

So... to conclude...

If privacy, simplicity, modern & good looking UI, speed, and data-control matter to you, Litlyx is the best alternative to Google Analytics.