For years, Mixpanel has been a top choice for event-based tracking and product analytics. It’s powerful... but that power comes with complexity, zero-privacy... and can be too expensive for indie hackers, solopreneurs, and small teams.

But times are changing.

Privacy is now a top priority, businesses need clearer insights without being locked into a single ecosystem, developers want control over their data—without the technical overhead... all of this needs to be provided in a cost-effective way for everyone.

That’s where Litlyx comes in.

So how does it compare to Mixpanel? Let’s break it down.

1. Privacy & Compliance

Privacy isn’t just a checkbox... it’s a requirement.

Mixpanel: It relies on cookies and user identifiers for tracking, making GDPR compliance a manual process. Your data? Stored on their servers, meaning limited control and potential privacy concerns.

Litlyx: Fully cookie-free by default. Instant compliance with GDPR, CCPA, and PECR—no extra setup, no legal headaches. Plus, you get full data ownership, whether you choose to self-host or use our secure cloud.

2. Tracking Model & Flexibility

Mixpanel feels like setting up an entire monolith IT infrastructure just to track some key interaction.

Mixpanel: Requires manual event definition before collecting data. Limited auto-tracking. Heavy, complex setup.

Litlyx: Supports both event-based and pageview tracking. Track custom events freely and let Litlyx automatically capture key interactions. All with a single line of code, and within 30 seconds from signup.

3. Real-Time Analytics & AI-Powered Insights

Mixpanel: Requires complex queries for insights. No AI-driven features.

Litlyx: Instant real-time tracking with AI-powered insights via Lit. Just ask a question and get reports automatically.

4. Data Ownership & Export Capabilities

Mixpanel: Data is stored on their cloud, and raw data exports require premium plans.

Litlyx: Full data ownership. Export to CSV, Google Sheets, or API instantly—no restrictions.

5. Customization & Reporting

Mixpanel: Predefined dashboards with limited customization. Advanced reports require SQL-like queries.

Litlyx: AI-generated reports on demand, one-click reporting, and drag-and-drop customization.

6. Pricing & Scalability

Mixpanel: Free plan is limited. Paid plans start at $25/month and scale based on tracked users.

Litlyx:

• 🆓 Hobby Plan: Free forever. Track up to 5,000 events/visits per month.

• ✅ Pro Plan: €4.99/month – Affordable, full-featured analytics.

• 🦄 Scaling Pro Plan: €39/month – Scale up to 1 million visits/events per month.

Conclusion

If you want an analytics solution that’s privacy-first, AI-powered, and fully customizable, Litlyx is the clear winner.

Unlike Mixpanel, Litlyx makes tracking effortless—with instant AI-driven insights, simple custom event setup, and full data ownership. Zero complexity, no hidden costs—just powerful, intuitive analytics built for modern businesses and at a low cost.