For many years, Google Analytics was almost an obligatory choice. It was the tool everyone installed, the one you found everywhere, the default option for anyone who wanted to monitor their website. But in recent years, everything has changed: user habits, browsing patterns, regulations, privacy expectations, and what companies expect from digital tools.

In this new scenario, the question we hear most often is very simple:

“Google Analytics is free and it works. Why should I use Litlyx?”

The answer does not depend on a single feature, but on three fundamental aspects that are redefining the analytics market: data quality, security and compliance, and operational simplicity.

1. Data Quality: A Critical Issue

The first major difference between Google Analytics and Litlyx is the ability to obtain complete, truly representative data.

AdBlockers have become extremely widespread. They are no longer used only by technical users: today they are common among developers, designers, marketers, students, and privacy-conscious individuals. These are often valuable audiences for many companies.

The critical point is that AdBlockers systematically block the Google Analytics script. This means that a significant portion of traffic is not recorded. Most users also decline cookie consent, which further reduces tracking.

These two factors often cause a data loss ranging from 20% to 40% of real traffic. Visits go unrecorded, sessions disappear, and user journeys are never analyzed. This creates a structural distortion that affects decision-making based on incomplete data.

Litlyx is designed to address this shift. It uses no cookies, collects no personal data, and requires no consent. It is not affected by AdBlockers and can measure all real traffic. Every visit and every session is recorded, giving companies a true representation of their audience.

Litlyx also includes Shield, an integrated system that filters bots, aggressive crawlers, and non-human traffic. Shield prevents artificial spikes and abnormal behavior from affecting metrics, resulting in a cleaner and more reliable dataset.

2. Privacy and Compliance: A Growing Challenge for European Companies

The second differentiator concerns legal requirements and privacy management. Using Google Analytics in Europe is increasingly complex.

Despite recent improvements, Google Analytics is still a U.S. product, subject to U.S. regulations and the Cloud Act. This creates various implications for European companies, including impact assessments, additional documentation, periodic audits, legal consultations, and external safeguards to ensure compliance.

These activities require time, resources, and expertise, and they introduce risk. Several European authorities have already raised concerns about tools that transfer data to the United States.

Litlyx removes this complexity at the root. It collects no personal data, performs no transfers outside the EU, and requires no cookies or consent banners. It is GDPR compliant by design, with no extra configuration or technical measures needed.

3. Operational Simplicity: A Tool Built for Modern Needs

The third aspect is ease of use. Google Analytics is a powerful tool, but it was created in an era when complexity was considered an advantage. Its interface, configuration system, event setup, and integration with Tag Manager all require time and expertise.

For many companies, retrieving even simple information involves developers, marketers, and analysts. This slows down operations and increases dependence on technical roles.

Litlyx takes a different approach. It provides clear data, readable charts, an immediate dashboard, and fast installation supported by our team. It is designed to help companies extract value from day one, without advanced configuration.

Human support and tailored guidance add an extra level of operational certainty, which many companies appreciate.

Why More European Companies Are Switching to Litlyx

The context has changed. Users rely on AdBlockers, consent banners are often rejected, privacy regulations are becoming stricter, and technical complexity affects daily work.

In this environment, Litlyx offers a modern and coherent solution:

• complete measurement without loss

• active protection of data quality thanks to Shield

• native GDPR compliance without risks or compromises

• simple and immediate management suitable for today’s needs

• a fully European product aligned with European requirements

Google Analytics remains an excellent tool for many scenarios, but it is not always the best choice, especially for European companies today.

Litlyx provides a solid, reliable, and modern alternative: a simpler, safer, and more complete way to understand what happens on your website.