In 2026, talking about sustainability no longer just means offsetting emissions or writing a nice ESG page.

It means making consistent choices, even when no one is watching.

The digital world has a real impact. Every page loaded, every script, every tracking event has an energy cost, an infrastructural weight, and a consequence on people's trust. That's why more and more B Corp companies and impact-driven organizations are rethinking tools that, until a few years ago, seemed "neutral”… like analytics.

Litlyx was born from exactly this awareness.

Not just as a "simpler" alternative to traditional analytics, but also as an answer to a question that has become central in 2026: Can we measure the web without harming it?

Analytics and Sustainability: A Relationship We Can No Longer Ignore

B Corp companies are evaluated on what they do, but also on how they do it. The technology they use is part of their overall impact, even if it's often taken for granted. Invasive, heavyweight analytics tools based on cookies and profiling are no longer just a legal or technical problem. They are a problem of consistency. 

They tell a different story from the one many companies want to communicate. In 2026, users are more aware, regulations are stricter, and audits go deeper. Continuing to use tools designed for the web of ten years ago means exposing yourself to unnecessary friction, both reputationally and operationally.

Litlyx starts from here, from the idea that measuring should not mean exploiting.

An Infrastructure Designed to Reduce Your Site's Carbon Footprint

Digital sustainability is not an abstract concept. It also comes down to where and how data flows. Litlyx uses Hetzner infrastructure, chosen because it strikes a perfect balance with a concrete approach between efficiency, performance, and environmental impact. Optimized data centers powered by 100% renewable energy sources, reduced energy consumption, and a European approach… more measured and responsible than the large overseas hyperscalers (AWS, for example). This is the architectural choice that reduces the carbon footprint of every single visit tracked with Litlyx Analytics. When tens of millions of data points move every day, the difference is real.

Cookieless by Design: In 2026, Cookies Are No Longer the Solution

One of the most critical issues of the web in recent years has been cookie-based tracking, which has become increasingly:

• invasive

• fragile (across browsers, blocks, and restrictions)

• difficult to explain transparently

And it created a paradox: more tools to "understand the user," less trust from the user. Over time, this approach eroded user trust and unnecessarily complicated life for businesses. Litlyx is completely cookie-less and works on aggregated, non-invasive data, in line with a privacy-first approach. For a B Corp, this translates in very practical terms into: less risk, fewer compromises, greater peace of mind in audits and assessments, and more coherence between stated values and the actual tech stack.

Performance as a Form of Sustainability

There is one aspect of digital sustainability that is still rarely discussed: speed. Heavy scripts, unnecessary calls, and poorly optimized tools don't just consume server resources, they consume energy, increase complexity, and degrade the user experience. And they penalize visibility on search engines. When a site is slower, you pay twice: lower conversions (worse experience) and lower visibility (weaker performance signals). Modern analytics should be "invisible infrastructure": useful, but lightweight. Litlyx is designed to be nearly invisible. Loading is immediate, the impact on Core Web Vitals is minimal, and the site stays fast even under load. Performance is not just a technical advantage for improving SEO rankings. It is a responsible choice that reduces the carbon footprint of servers.

A Positive Side Effect: Cleaner SEO, Without Shortcuts

Google is moving in a clear direction: less noise, more quality. A lighter site with fewer friction points (invasive banners, heavy scripts, opaque tracking) sends better signals to users (trust + experience) and to search engines (performance + clarity). A site without invasive cookie banners, with reduced load times and clean tracking, sends strong signals to both users and search engines. Litlyx doesn't "optimize SEO" artificially. It improves it as a consequence, by eliminating unnecessary friction. It's a quiet advantage, but a very concrete one.

Analytics for Companies That Want to Be Credible, Not Just Compliant

Litlyx is designed for companies that don't just want to follow the rules, but want to be credible in the way they operate. B Corps, climate-first startups, ESG-driven organizations, small teams that make conscious choices even when it comes to their tech stack.

In 2026, sustainability is no longer a slogan. It is a sum of daily decisions, often invisible. Choosing an analytics system is part of those decisions too.

Litlyx exists for this: to measure the web without betraying its values.